PROS AND CONS OF RUNNING A SHOP ONLINE

General myths

Many of us set up an online shop with the idea that it will run in the same manner as shops, which run offline. Most of us forget that web shops are run in a virtual world where clients can shop at the comfort of their home. Their orders are delivered right at their doorsteps and in the days to come it will become regular pastime of the masses. Online shops are not only convenient as one is promised of a variety of products in one place. One can expect safety pins to cars that to in a smaller amount of time. With the advance of technology, online shopping is going to be popular as more and more masses are going to take the advantages of low price and convenience, which it has to offer. In this blog, we are going to discuss some of the pros and cons of online shopping.

Advantages

Online shops are cheaper to run and set up as compared to offline shops. An online entrepreneur is not expected to pay rent, wages and the cost of running cost is extremely low. No maintenance cost is required as compared to running a physical store. Online shops are lucrative as one gets exposure to international business. The operating cost is very low and the returns are attractive. It is a feasible idea to run an online shop if one is a tech savvy in nature. Online business is easy and fast to set up and to be precise it is just a matter of hours to create a virtual shop by shelling nothing. There is no closing and opening time as online stores run 24x7. They save the environment from creating pollution and saving natural resources. The entrepreneur can guarantee diverse variety of items since he is operating in a global market. One can offer negotiable price and clients can get the benefits of low price. High percentage of discounts is the USP of online stores.

Disadvantages

If there are advantages of online stores there are bound to be disadvantages. For the starter the competition in online business is fierce as any one can start an online shop and it is not local competition but global competition. Online stores are really price sensitive and they do not have guaranteed footfall as everything depends on virtual traffic generation. An online entrepreneur cannot expect clients feed back as he cannot engage himself with direct communication as everything depends on intuition and wild guesses. Clients’ reaction is difficult to optimize in an online environment. It should be clearly understood that setting up an online shop is highly technical and complex and one requires to have advanced computer knowledge.

At the end, it must be remembered that succeeding in running a shop online is not that easy and success comes to those who have the guts to face and overcome challenges and risks to do anything worthwhile in this world. To know more please click here.