effective internet marketing strategies-what is latent semantic indexing? - A comprehensive study
In recent decades the term latent semantic indexing
is widely used in connation with internet marketing. This was introduced for
the sole reason of attempting to improve the services offered by Google. If you
are a beginner in the field of effective
internet marketing strategies, website design and article writing I am sure
you very well understand that keyword density is the main part of search engine
optimization.
Few years ago when Google introduced ad sense most
online entrepreneurs became apparent that they could make a lot of money
through generation of specifically designed display of ad sense ads. If
somebody specially designed template based page generation he could easily make
thousands of dollars easily.
In those days content duplication was not prevalent
as websites were of little use and the visitors were presented only with ad
sense advertisements. To ensure that the websites were providing useful
services by using Google search engine and various algorithms, latent semantic
indexing was introduced to overcome this critical problem.
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After the introduction of latent semantic indexing
many sites were de listed by Google for using duplicate content and of being
little use to visitors. This ultimately led to slashing of income of many
internet marketers to zero almost overnight. The main reason behind this was a
change of keyword which was the only difference between pages.
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Latent semantic indexing complements keyword
analysis by checking the wording on the page and thus determining the theme of
the page. It is done through analysis of words used in natural language along
with synonyms and closely related words. The entire process is based on a
mathematical set of rules and often leads to results which are mathematically
justifiable.
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In order to define the effective internet marketing strategies overall theme of the
webpage one must use related words and phrases to maintain a reasonable density
of specific keywords. The relevance of the site can be properly determined and
indexed by applying algorithm, website content with similar keywords but
different meaning. In order to be acceptable to search engines the semantics of
the page must make its meaning and topic clear. If you want some more
information about LSI then please visit effectiveinternet marketing strategies.com.
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